The goal is obvious. Get the best deal in the shortest time possible.
The reality is that there are only three aspects of a property for sale:
1. Location
2. Condition
3. Price
Try as you might, you can’t do anything about your location. That leaves you with two things you can change: Condition and Price. If you want more money, or you want to sell faster, you may be able to improve the condition of your property. Beyond that, you’re only other angle is price.